Product review by Jeff Alexander
Coffee sure has evolved from its working-class moniker of ‘cup of joe’, with the term rising to prominence among post-World War II diners that helped define Americana. Coffee has since transformed itself into a multi-billion dollar enterprise, with Statista reporting U.S. market share exceeding 81 billion dollars and with endless companies and celebrities seeking to fill their pots with new revenue streams, who can blame newcomers hoping to cash in on the caffeine challenge?
Choppers Inc., founded by builder Billy Lane has charged into the crowded coffee market, seeking to add a unique flavor to the mix, much like his custom builds. With beans sourced from Peru and boasting tasting notes of almond, caramel, and milk chocolate, Lane seeks to deliver on the lofty goal of distinguishing his brand within a highly competitive market.
With collectible packaging linking prohibition with moto culture capturing my attention, Lane already succeeded by trumping the generic major brand logos lining my supermarket. The beans have a strong, rather complex scent, with almond being the strongest. The coffee is best enjoyed and prepared for French press, which allows blooming and the other flavors to mix. I found the coffee tasted more robust using the French press as opposed to traditional, machine drip.
At $21.99 for a 12 oz. whole bean bag might be cost prohibitive, but I still believe the tasting notes make it stand apart from the other joes